Advertorial describes Catherine's style of shooting best.  It is a combination of editorial & advertising photography.  Well-composed, interesting, authentic -- all are attributes of advertorial as a style that's nice but not too perfect.  She produces this by using off camera lighting in combination with available light and giving some direction, but not so much that the moment looks staged.  

Advertorial photography can tell the story of your business in a believable way that will resonate with your customers.